Shine holstic

Shine Holistic are two Health & Beauty Salons based in the leafy part of North London. Their ethos of Look Good, Feel Great resonates throughout both salons and goes to the heart of the customer experience.

The idea
Unfolding different
After meeting the owner, Anecdote were briefed to come up with a new menu and signage for the salons. The brief was ‘Make it different’, ‘we don’t want what everyone else has’. Well that was music to our ears. We went away and investigated folding techniques to understand how we could create something subtly unique for Shine as well as heroing a Muriel they had painted on a wall outside their Newington Green salon.

We created a beautiful z fold menu printed with FSC certified stock which echoed their well-being and natural credentials and brought a nice feel to the menu. The Muriel became the hero visual featured not only within the brochure but also across the signage for both salons.

The results
‘We have reprinted these menus time and again. To this today our customers still comment on how they love the look and feel of them. If you want creative ideas and communications which make a connection with your customers, talk to Anecdote’

Carla Octigan, Co-founder, Shine


Brand communications
Printed collateral


A Great British brand for dogs and their owners.

Changing the way European companies print.